Not So Ordinary Cooking · Brand Partnerships

Pinterest-first food content for brands

We help food, drink, pantry and kitchen brands turn their products into Pinterest-ready recipe campaigns — vertical pins, recipe concepts, product-led food visuals, sponsored recipes and content assets built for saves, clicks and long-term discovery.

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Campaign Output Wall · Real Pinterest Assets

Every campaign mockup on this page was created with our AI-assisted food creative workflow — the same system we use to turn brand products into Pinterest-ready recipe assets.

Pinterest reach that already works

731 Published Recipes

56.65M Pinterest Impressions (6 Months)

2.47M Pinterest Engagements (6 Months)

800.49K Pinterest Saves (6 Months)

15.18M Total Audience (6 Months)

1.28M Engaged Audience (6 Months)

Past performance does not guarantee future campaign results, but it shows the creative system is built around Pinterest food discovery behavior.

Plus 2.33K outbound clicks to brand and partner sites over the same 6 months — a secondary signal alongside save and engagement volume.

The system

From one product to a full Pinterest campaign

1 Product

2 Recipe Angles

3 Vertical Pins

4 Brand-Ready Campaign Package

What we create

Pinterest Food Assets

Vertical, scroll-stopping pin creative built for save and click behavior.

Product-to-Recipe Campaign Concepts

Your product turned into recipe angles built around real search and save demand.

Private Brand Concept Demos

A preview page built around your product before anything goes live.

Pin Titles & Descriptions

Search-aware copy written for Pinterest discovery, not just captions.

Campaign Angle Strategy

The strategic frame connecting your product to a recipe audience already saving and searching.

Who it is for

Food Brands Drink Brands Pantry Brands Sauce & Condiment Brands Cheese & Dairy Brands Kitchen & Cookware Brands

The difference

What makes this different from a normal content package

Built for Pinterest behavior, not just pretty visuals

Every asset is shaped around how people actually search and save on Pinterest, not just how a photo looks in isolation.

Recipe-first concepts, not isolated product shots

Your product is framed inside a recipe someone already wants to make, not photographed on its own with nothing to do with it.

A repeatable workflow brands can review before committing

A private concept demo shows the exact system mapped to your product before anything goes live.

Packages

Start small, scale when it works

Most brands start with the trial and expand into a full campaign once they see the assets.

Start here

Pinterest Food Creative Trial

$500 – $750

1 campaign angle
10 recipe/content ideas
6 vertical Pinterest assets
6 pin titles & descriptions
Private preview page
Basic organic usage rights

Ask About the Trial

Most Requested

Product-to-Recipe Campaign Sprint

$1,200 – $1,800

1 product-led campaign concept
15–20 Pinterest assets
15–20 pin titles & descriptions
3–5 recipe concepts
Campaign structure
30-day organic posting plan

Ask About the Campaign Sprint

Campaign angles we already know work

Masa Harina / Mexican Pantry

From-scratch Mexican comfort cooking built from one pantry foundation.

Hot Sauce / Game Day

Bold, high-craving, shareable content built around heat, glaze and crunch.

Olive Oil / Italian Pantry

Pantry-product-meets-everyday-elevated cooking.

Breakfast / Smoothies

Recurring breakfast search behavior turned into repeatable visual assets.

Cheese Pull Comfort Food

Highly visual comfort-food formats built around melt, stretch and indulgence.

How a campaign comes together

1 Product
2 Campaign Angle
3 Recipe Concepts
4 Pinterest Assets
5 Brand Review
6 Delivery & Reporting

Our visual workflow uses AI-assisted food creative for concepting, campaign testing and Pinterest-first recipe assets. Final campaign usage can be adjusted around your product, packaging, disclosure and approval requirements.

Start a conversation

Tell us about your product and we will map it to a Pinterest-first campaign angle.